In-house agencies, brands, and publishers around the globe realize the benefits of outsourcing creative production. The US and the UK outsource the most. According to 2021 data from Statista, 66% of US companies with 50 or more employees outsource, while 29% of companies with fewer than 50 employees outsource. Almost half (48%) of large consumer companies in the UK do the same, proving its value to business operations. Yet some still doubt the power of production outsourcing, with one major concern - quality.
Unfortunately, there are outsourcing horror stories that have made the press. Even big brands have been burned by outsourcing mishaps. In 2010, Virgin Atlantic outsourced their IT support to a vendor that quickly resulted in their systems crashing and 50,000 passengers grounded.
Some have also been burned by outsourcing. It isn’t uncommon to hear some say that it took more time to review their work and make rounds of amends when working with an offshore provider.
Outsourcing has come a long way since the days of the 90s call centers. For artwork production and digital work, using an offshore production partner nowadays can make significant savings for in-house agencies without loss in quality.
Here’s how creative production outsourcing can improve quality.
1. Production expertise
When you outsource, you get the advantage of working with experts who are familiar with the complete production process.
Collaboration brings fresh ideas to the table and can expand connections and opportunities. Outsourcing production services provides an opportunity for collaboration.
3. Keep creative in-house
Problems occur when brands and IHAs outsource their creative work. That’s why at EKCS we maintain creative work should stay in-house with production taking place offshore. Outsourcing creative production will free up time for your in-house team to be more creative.
4. Get a new perspective
Keeping everything in-house means you only get a limited view of everything. Even large companies with in-house agencies (IHAs) discover their ideas and approaches can become predictable. Outsourcing gives you a chance to expand and experiment with more resources and ideas.
5. Remain ahead of the competition
A good creative production offshore partner alleviates the pressures creative leaders, publishing companies and brands feel to always stay ahead of the curve – and the competition. This includes the use of dynamic creative optimization (DCO), transcreation services, and various media, such as animation, motion graphics, and 3D technology.
Quality assurance (QA)
A good quality control process can accelerate the chances of 'first time right’ delivery of projects. At EKCS, we set up quality assurance milestones within the production process. QA is a continuous practice to ensure and improve performance, processes, and procedures to achieve maximum profitability. We find continuous communication of the processes reduces the chances of errors considerably. You can read more about quality assurance and quality control here.
Want to discover the many benefits of outsourcing creative production services for yourself? Get in touch with EKCS today.