EKCS has launched a new product for advertisers to see where and when their advertisements are published.
Back in the days of the Mad Men-esque advertising world, advertising sales executives would need to trawl through countless publications to locate a client's ad. Once located, a copy or advertisement cut would be mailed out to the client. The client could then see the position of their advertisement and have proof that it was in fact published.
How times have changed, or have they? Publishing companies still have issues with locating client advertisements. With multiple titles, media, advertising customers, and rising costs of both print and postage, this method is no longer feasible.
EKCS worked with National World to help develop the benefits of the new eVouchering solution before it was rolled out to other media companies. The publisher needed a cost-effective advertising tracking system that would enable their advertising clients to access their published ads. As Chris Sanderson from National World explains, “Not only is MediaFerry eVouchering reliable and easy to use, the solution is extremely cost-effective.”
The offering by MediaFerry eVouchering now provides advertising tracking through a cloud-based workflow system. It is easy to connect with in-house systems and, once set up, it enables easy access to proof of print advertising.
All the advertisers’ information is brought together and highlights where the adverts appear in the publications. And publishers can expect to see a cost saving of around 60% compared to other solutions on the market.
With MediaFerry eVouchering, a simple feed is set up from the booking system with information that includes client name, advert size, and x and y coordinates of its position in the publication. It’s accessible to publishers, advertisers, and agencies with a 13-month archive.
Benefiting all stakeholders
Publishers see all the data alongside every publication, including the advertiser name, publications, insertion position, and dates.
Advertisers can see the exact position of where their ads appeared by logging into their publisher's account. They can share a link to the advertisement with their coworkers.
Agencies can have log-in access to use eVouchering. This enables them to see all their client bookings, insertion positions, and publications in one place.