Let’s face it there are plenty of advantages of keeping production in-house. For starters, your creative team live and breathe the brand and have the specialist knowledge of the company. Your employees can be far more invested in your business and its success than an outsourced partner. Incentives are naturally aligned for optimal results, and you don’t have to invest time onboarding them and ensuring culture fit. And, by keeping it in-house, you’re always in the loop about the latest campaigns and close to the detail.
However, there is the high cost of full-time staff and freelancers. With the former there are salaries, benefits, payroll tax, hardware and software costs. Moreover, in the Modern Challenges of an IHA survey conducted by EKCS, 51% of IHAs said they didn’t have enough creative staff. With freelancers there are the additional challenges of first finding them, aligning them with the brand the project them, not to mention the expense.
There are other disadvantages of in-house production too:
Outsourcing any work is a big deal and isn’t without risk. Perhaps your organization has been burned before but it is safe to say, outsourcing has come a long way since the early days of where typically IT work was undertaken offshore and call centres were set up. Nowadays, more brands are outsourcing. In fact, the 2020 ‘State of the Market for Offshore Creative Production’ by TKM Consultants showed that 86% of agencies have been offshoring for at least two years.
Of course, the words ‘outsourcing’ can cause concern for team members but it is important to realise outsourcing today isn’t all about reducing FTE costs. Sure, you can save on freelancers and paying overtime but a key sell is that outsourcing enables your department to do more interesting work. Creative production outsourcing is about enabling staff and your IHA to do more. Does your artworker really want to resize print adverts or your web developer create multiple banners when they could be working on ideation and other creative elements? Communication with your team is key early on in the process.
If you are wondering whether you are missing out by not outsourcing, consider all the benefits of modern production outsourcing. These include:
Offshoring creative production isn’t about handing over huge elements of work. Many in-house agencies operate a hybrid mix when it comes to production outsourcing. It is important to realize that outsourcing should only ever be a small percentage of your budgets, maybe only 5-15%, but having it there will be a lifesaver at some point!
Join Robert Berkeley on Thursday, September 7th. In this free webinar from Henry Stewart, Robert will explore the age-old dilemma of having a great in-house team but needing to do more. And often do more for less! This webinar looks at the ways in which in-house teams can work alongside offshore teams. Robert invites you to share your in-house challenges, gives insight into how to embed teams and different outsourcing models such as the hybrid mix, and reveals how outsourcing creative production can enable in-house teams to think and behave more creatively.
Sign up now for the webinar: Why would I outsource if I have a fantastic team: Here's Why...
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Thursday, September 7, 2023
9AM PDT / 12PM EDT / 5PM BST / 6PM CEST
To find out more about outsourcing, you can also download our free guide. Discover the benefits of outsourcing, what to consider in a production partner, and tips on how to get started with outsourcing.